Dubai Holding Asset Management has rebranded its residential leasing portfolio, formerly known as Dubai Asset Management, to the new identity “Dubai Residential.”

This strategic move follows the integration of Nakheel and Meydan into the holding company, substantially expanding its residential offerings across the emirate.

The rebranding marks a significant milestone in Dubai Holding’s 20-year history of shaping the city’s residential landscape. Dubai Residential now manages over 40,000 homes, catering to more than 150,000 residents. The portfolio spans various locations, offering everything from premium waterfront properties to family-friendly communities.

According to Malek Al Malek, Group CEO of Dubai Holding Asset Management, this transition reflects Dubai’s rapid economic growth and urban development, attributing much of this success to the leadership’s visionary efforts. The new identity signals the company’s dedication to meeting the evolving needs of Dubai’s residents while aligning with sustainable urban living goals.

This isn’t Dubai Holding’s first major transformation. In 2020, the group made headlines with its integration of Meraas, another significant player in the Dubai property market. That move expanded Dubai Holding’s reach within the residential sector, providing valuable lessons for the company’s current evolution. Experts agree that such strategic mergers and rebranding efforts are crucial for adapting to the city’s fast-paced property market.

The inclusion of Nakheel and Meydan has solidified Dubai Residential as one of the largest and most diverse residential portfolios in the region. Properties under the portfolio include prestigious addresses like City Walk Residences and Bluewaters Residences, as well as community-centric locations such as Remraam and Shorooq.

Beyond the rebranding, residents can expect a suite of enhanced digital services through a dedicated app for contract renewals, maintenance requests, and payments. Additionally, exclusive discounts at community retail centers and access to sports facilities will enrich the overall living experience.

With this transformation, Dubai Residential is poised to capture new growth opportunities, providing tailored solutions for families, professionals, and corporates alike.